Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Condition:Like New Half-pint schoolboy and fully qualified

Half-pint schoolboy and fully qualified private investigator

this volume contains all Mary Shelley's revisions to her story

How she tamed her demon

Amir realises that one day he must return to Afghanistan under Taliban rule to find the one thing that his new world cannot grant redemption

a hero who is furious because thousands of people he has never met are trying to kill him

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Condition:Like New Half-pint schoolboy and fully qualifiedWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the